We recognise that our core expertise lies in software development. So we have engaged the services of a specialist Communications Strategist who works in the field of Marketing Communications. He has worked in the South African and international business environment for many years and is skilled at creating a strategic response to the challenge of developing all forms of communication. As such he has devised a strategic planning tool that is highly user friendly and works to ensure that the implemented strategy meets the needs of the client as well as the target audience. This tools is a six stage process that defines all of the long and short objectives, the methods of reaching them and finally a post activity evaluation stage.
In developing your website we will use this process which includes your participation. The results of this pre-planning will be instrumental in ensuring that the final product meets your needs in terms of functionality, graphic design, and content. In the fast moving world of the 21st century and the even faster pace of software and hardware development the era of the 5 year plan is no longer relevant. Therefore we will conduct regular joint reviews using the process to ensure that our we presence is always as up to date as required.